Greater Mankato Growth Blog

Your Personal MBA Event

Our partners at the Southern Minnesota Area Human Resource Association (SMAHRA) are hosting an event titled Your Personal MBA: Understanding Business Functions & Business Acumen Part 1 and are opening the event to GMG members to attend. You can view the event flyer below for additional details.

SMAHRA Event

Four Reasons to Switch to a Proactive Recruiting Process

The following article was submitted by Lori Creighton from Greater Mankato Growth member business, Homestead Media. She writes about the benefits of using a proactive recruiting process instead of a reactive one.
Are you part of a Greater Mankato member business and have an interest in writing a guest blog for us? Send 500-800 words to media@greatermankato.com or reach out to Greater Mankato Growth with further questions.

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Phishing Attacks Are Getting Smarter – Here’s How to Avoid Them:

The following article was submitted by Sean Dahlman from GMG member business, Pantheon Computers. It’s provides information on how to avoid “phishing”, which is a type of cybercrime used to gain sensitive data by posing as a legitimate sender in emails.
Are you part of a Greater Mankato member business and have an interest in writing a guest blog for us? Send 500-800 words to media@greatermankato.com or reach out to Greater Mankato Growth with further questions.

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Modernizing Employee Benefits

The business world continues to evolve and modernize at a rapid pace. One area this is evident in is a company’s benefits for their employees. Most people expect the usual allowance of vacation time and some health insurance for example. But companies these days are becoming more creative and empathetic when it comes to employee benefits and they can be a great way to entice potential workers. Here are a few things you might want to suggest or implement in your workplace:

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One Certain Truth in the Importance of Background Screening

The following article was submitted by Jody Steffen, Account Representative at GMG member business, Hire Image. She writes about the importance of background screening in the hiring process.
Are you part of a Greater Mankato member business and have an interest in writing a guest blog for us? Send 500-800 words to media@greatermankato.com or reach out to Greater Mankato Growth with further questions.

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2019 Mankato Job Fair

downloadLooking for a job? Need to make a new hire? In partnership with CareerForce (formerly the Mankato Workforce Center), JobsHQ is putting on the 2019 Mankato Job Fair on September 12, 2019 from 11:00am – 2:00pm at the Mankato Armory.

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Green Energy Program for Greater Mankato Businesses

bigstock-Smart-home-digital-thermostat-278305303-e1550615247774The following article was submitted by Rob Friend of Energy Smart which is part of the Minnesota Chamber of Commerce, a GMG member. He writes about how to reduce energy usage within your business and the benefits of doing so. Are you part of a Greater Mankato member business and have an interest in writing a guest blog for us? Send 500-800 words to media@greatermankato.com or reach out to Greater Mankato Growth with further questions.

Energy Smart, a program of the Minnesota Chamber of Commerce, will be conducting no cost energy consultations for Mankato area businesses in the months of September and October. The consultation identifies no cost, low cost, and investment-level energy efficiency opportunities to lower the utility bill.

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GMG Q1 Report

GMG_TM_4C_300dpiOur entire team at Greater Mankato Growth, Inc. works each day to bring value to our members and drive increased vitality to the Greater Mankato region. To ensure that we’re effectively updating our partners and the community on our work, we recently revamped our annual report. Instead of a once-a-year 40+ page document, we’ve transitioned to a quarterly report in a new, condensed infographic layout. This has allowed us to streamline and considerably reduce staff time as well as printing costs all while making the content easier to digest, more immediate, and more impactful. I invite you to take a look at our Quarter 1 report.

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Workplace Culture in a Changing Workforce

The following article was submitted by Rachael Evers of GMG member business Monarch Meadows. She writes about the importance of creating an employee-first workplace culture during a time when retaining talent is crucial. Are you part of a Greater Mankato member business and have an interest in writing a guest blog for us? Send 500-800 words to media@greatermankato.com or reach out to Greater Mankato Growth with further questions.

In today’s world we are faced with a challenging workforce. Unemployment levels are low and there are more jobs available then people entering the workforce. As workforce industries prepare for the baby boomer population to retire, a proactive approach needs to be taken. How can employers attract and retain employees? It starts with the workplace culture. Read More

The Importance of Cybersecurity

The following post was submitted by Sean Dahlman of GMG member business Pantheon Computers and focuses on the importance of keeping your technology safe from cybercriminals. Are you part of a Greater Mankato member business and have an interest in writing a guest blog for us? Send 500-800 words to media@greatermankato.com or reach out to Greater Mankato Growth with further questions.  Read More

Visit Mankato working with influencers to promote Greater Mankato as a travel destination

It’s no secret that “word of mouth” has always had a strong effect on consumer behavior. If John Doe is patronizing a business and just scarfed up the #WorldsBestPizza, social media is going to know about it. On the contrary, the door of publicity can swing both ways especially if Mr. Doe had to wait a few extra minutes in line to receive his car rental and then plasters his negative review all over the Internet. So in reality, influencers are everywhere sharing their #BestTimeEver and #NeverDoingThatAgain experiences. Anyone can be a critic, but who’s to say they are a credible source? Some have even gone so far as to “arrange” negative reviews on their competitors (UFF DA!).

wander-olives-pasta-1Influencer marketing has been a strong initiative of Visit Mankato and developing effective strategies through research of our local markets. We have built relationships with notable influencers from around the country that align with our destination’s assets. From there, we work with local businesses to build an itinerary and create an experience for these influencers to promote Greater Mankato by sharing their story through various mediums to followers from all around who share similar interests.

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Marketing: an investment, not an expense

You’ve probably heard the adage, “You have to spend money to make money.” So how does that apply to marketing your business? It’s a common saying that means it’s hard to make money in a business without investing in supplies, products, marketing and advertising, or other business expenses. The breakdown of how much to spend in each area will most likely depend on your business, industry and if you’re a B2B or a B2C organization. The key is to focus on marketing as an investment, not an expense. Read More