First National Bank Minnesota is a full-service financial institution headquartered in St. Peter, Minnesota, with banking offices in Mankato, St. Peter, Gaylord, and Belle Plaine. Our primary geographic market covers a large area in south central Minnesota, including Nicollet, Blue Earth, LeSueur, Scott, Carver, and Sibley counties.
Visit Mankato working with influencers to promote Greater Mankato as a travel destination
It’s no secret that “word of mouth” has always had a strong effect on consumer behavior. If John Doe is patronizing a business and just scarfed up the #WorldsBestPizza, social media is going to know about it. On the contrary, the door of publicity can swing both ways especially if Mr. Doe had to wait a few extra minutes in line to receive his car rental and then plasters his negative review all over the Internet. So in reality, influencers are everywhere sharing their #BestTimeEver and #NeverDoingThatAgain experiences. Anyone can be a critic, but who’s to say they are a credible source? Some have even gone so far as to “arrange” negative reviews on their competitors (UFF DA!).
Influencer marketing has been a strong initiative of Visit Mankato and developing effective strategies through research of our local markets. We have built relationships with notable influencers from around the country that align with our destination’s assets. From there, we work with local businesses to build an itinerary and create an experience for these influencers to promote Greater Mankato by sharing their story through various mediums to followers from all around who share similar interests.
A few months ago, a representative from the Minneapolis Federal Reserve Bank visited Greater Mankato and met with several business and community leaders on the state of the community. The result is a great community profile that was just published in their fedgazette. The article, titled District Spotlight: Mankato finds its big-city legs highlights how we’ve emerged as a top regional center in the upper Midwest and is worth a read and share to your colleges. Thanks to those who met with the Federal Reserve Representative and to all of you for making our community great! Keep the momentum going!
Welcome to your Greater Mankato News Digest. Every other week we will share news highlights and headlines of Greater Mankato Growth as well as a recap of our Member News feature that just launched in January 2016.