Business owners rarely see a reason to build on things like their LinkedIn profiles. “I’m not looking for a job.”, is a common response when asked why they don’t have one. But in today’s uber-competitive business climate, where even mom and pops are potentially competing on a global level, it’s more important than ever to be able to differentiate your business, and yourself, from the competition. This is done through personal branding. Continue reading “Why You Need to Grow Your Personal Brand and It’s Not to Land a New Job”