Maybe you’ve heard the old saying, in order to win the lottery you first have to play. That’s about the extent to any advice someone can give you on how to win. Yes, there are superstitions out there and number theories, but in the end, the only way to guarantee you could win the lottery is by playing.
The same can be said for viral content. There is not guarantee your content will go viral but if you do these things, it could go viral. While I can’t make any guarantees about lightning striking in the viral content lottery, I can tell you if you create content your audience finds valuable or entertaining, you’re more likely for it to happen.
Here are a few suggestions on how to create content people love: