GMG Q2 Report

GMG_TM_4C_300dpiOur entire team at Greater Mankato Growth, Inc. works each day to bring value to our members and drive increased vitality to the Greater Mankato region. To ensure that we’re effectively updating our partners and the community on our work, we revamped our annual report. Instead of a once-a-year 40+ page document, we’ve transitioned to a quarterly report in a new, condensed infographic layout. This has allowed us to streamline and considerably reduce staff time as well as printing costs all while making the content easier to digest, more immediate, and more impactful. I invite you to take a look at our Quarter 2 report.

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GMG Q1 Report

GMG_TM_4C_300dpiOur entire team at Greater Mankato Growth, Inc. works each day to bring value to our members and drive increased vitality to the Greater Mankato region. To ensure that we’re effectively updating our partners and the community on our work, we recently revamped our annual report. Instead of a once-a-year 40+ page document, we’ve transitioned to a quarterly report in a new, condensed infographic layout. This has allowed us to streamline and considerably reduce staff time as well as printing costs all while making the content easier to digest, more immediate, and more impactful. I invite you to take a look at our Quarter 1 report.

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Partnerships with local businesses provide meaningful experiences for Travel Writers

Visit Mankato working with influencers to promote Greater Mankato as a travel destination

It’s no secret that “word of mouth” has always had a strong effect on consumer behavior. If John Doe is patronizing a business and just scarfed up the #WorldsBestPizza, social media is going to know about it. On the contrary, the door of publicity can swing both ways especially if Mr. Doe had to wait a few extra minutes in line to receive his car rental and then plasters his negative review all over the Internet. So in reality, influencers are everywhere sharing their #BestTimeEver and #NeverDoingThatAgain experiences. Anyone can be a critic, but who’s to say they are a credible source? Some have even gone so far as to “arrange” negative reviews on their competitors (UFF DA!).

wander-olives-pasta-1Influencer marketing has been a strong initiative of Visit Mankato and developing effective strategies through research of our local markets. We have built relationships with notable influencers from around the country that align with our destination’s assets. From there, we work with local businesses to build an itinerary and create an experience for these influencers to promote Greater Mankato by sharing their story through various mediums to followers from all around who share similar interests.

Continue reading “Partnerships with local businesses provide meaningful experiences for Travel Writers”

We are honored to announce…

2016 Annual Meeting_GMG _ Making Headlines-01January is full of fresh starts, resolutions, new energy and motivation. For us at Greater Mankato Growth, the month is filled with work on new membership items, from ordering and mailings new clings and plaques to display at your business to changing and updating website information and printed materials. Others here are working on event planning, public policy priorities, business development and so much more. But, one of our most favorite things each January is when we get to honor individuals who helped make where we are today possible. Continue reading “We are honored to announce…”

Just as the community is growing, so is our family… we’re hiring!

GMG is hiring!We are excited to announce Greater Mankato Growth and our affiliate, Visit Mankato, are hiring. Want to work every day to showcase, shape, promote and support the vibrant Greater Mankato marketplace? Our family currently has four full-time opportunities available. Continue reading “Just as the community is growing, so is our family… we’re hiring!”